Built For FPA Multifamily

A system to bring accredited investors and family offices to FPA's current strategy from outside your institutional network.

Your capital has historically come from pensions, endowments, and sovereign LPs. This gives you a way to reach accredited individual investors and family offices who have never heard of FPA Multifamily, show them the 40-year track record, and get them on a call with your IR team.

Built For
Hannah Moriarty
FPA Multifamily
Date Delivered
April 14, 2026
What's Inside
Landing page · 4 image ads · 6 ad scripts · Video script
Built By
Leadfins
Investor acquisition for private sponsors
01 Landing Page

Where new investors learn about FPA's 40-year platform and book a call.

An accredited investor or family office clicks your ad, lands here, sees the $16B+ track record and the integrated platform, and books a 15-minute briefing with your IR team. Built in your brand.

Click to preview the page
Open Full Page
02 Image Ads

Four ads that stop accredited investors while they scroll.

Each one leads with a different angle on FPA's platform. You run all four on Facebook and Instagram, then keep the ones that bring the most qualified investors to the landing page.

FPA Ad 01 - 40 Year Timeline
Ad 01 · 40 YearsEvery Cycle Since 1985
FPA Ad 02 - National Scale
Ad 02 · National Scale60K Units · 40 States
FPA Ad 03 - Integrated Platform
Ad 03 · Integrated PlatformFPA + Trinity + Redwood
FPA Ad 04 - Cycle Tested
Ad 04 · Cycle Tested$3.5M to $16B+ AUM
03 Ad Scripts

Six written versions of the message, each leading with a different angle.

The text that runs alongside each image ad. Each one pairs with an ad above and gives accredited investors a reason to click through to the landing page.

V1 · Track Record / Longevity "FPA Multifamily has been acquiring, managing, and repositioning U.S. apartment communities since 1985, through the S&L crisis, the dot-com crash, the Great Financial Crisis, COVID, and every rate cycle in between."
Accredited Investors: FPA Multifamily has been acquiring, managing, and repositioning U.S. apartment communities since 1985, which means they have operated continuously through the S&L crisis, the dot-com crash, the Great Financial Crisis, the COVID pandemic, and every rate cycle in between, compounding capital through all of it. Today the firm manages over $16 billion in assets, owns more than 60,000 units across 40 states, and has completed 515 realized investments over those four decades. That is the kind of track record that exists because the team built for the downside rather than just riding the upside. If you are an accredited investor looking for institutional-scale multifamily exposure from a 40-year operator with a genuine national platform, this is worth 15 minutes of your time. Book a briefing with IR below.
Headline: 40 Years. Every Cycle. Still Compounding. · Pair: Ad 01
V2 · Integrated Platform "FPA Multifamily invests, Trinity Property Consultants manages, and Redwood Construction builds, and all three operate as one team with one P&L and one set of incentives aligned with yours."
Accredited Investors: Most multifamily sponsors subcontract the two things that matter most to your returns: the property management and the renovation execution. FPA does not do that because they own both functions in-house. FPA Multifamily handles all investment and asset management decisions. Trinity Property Consultants, their in-house property management company, operates every community in the portfolio. And Redwood Construction, their in-house general contractor, executes every renovation and capital expenditure program. Three companies, one team, one P&L, and no third-party drag on your NOI. That is what vertical integration looks like when it has been built and refined over four decades, and it is the primary reason FPA's margins have compounded through cycles that forced less integrated sponsors to underperform. 15-minute briefing available for accredited investors.
Headline: Invest. Operate. Build. One Team. · Pair: Ad 03
V3 · National Scale "60,000 units across 40 states from a single national multifamily platform that has been operating at this scale for decades, not a regional specialist and not a single-asset syndication."
Accredited Investors: FPA Multifamily operates at a scale that very few private real estate firms ever reach: more than 60,000 units currently owned across 40 states, with offices in California, Georgia, Illinois, Colorado, Texas, and Virginia, and a lifetime transaction volume approaching $30 billion. That scale matters because it provides genuine geographic diversification across your multifamily allocation, it creates sourcing advantages that smaller sponsors simply cannot access, and it means the team has the operational infrastructure to execute in any market in the country without relying on third-party partners who may or may not share your incentives. If your portfolio needs real institutional multifamily exposure rather than a single-asset syndication with concentrated risk, 15 minutes with FPA's IR team will show you what that looks like. Schedule a briefing below.
Headline: 60K Units. 40 States. One Platform. · Pair: Ad 02
V4 · Cycle Tested "FPA started in 1985 with $3.5 million and grew to over $16 billion in AUM by underwriting through every downturn, not by avoiding them, which is why the platform looks the way it does today."
Accredited Investors: FPA Multifamily started in 1985 with $3.5 million and has grown to over $16 billion in assets under management, and that growth happened not because the firm rode a single tailwind but because it underwrote through every downturn along the way including the 1990 real estate correction, the 2001 recession, the 2008 financial crisis, and the COVID pandemic. This is not a 2020-vintage sponsor that launched during the easiest capital environment in a generation. It is a 40-year operator that has seen the downside, built the platform to survive it, and kept compounding through it. The current strategy targets 13 to 17% net IRR with a $100,000 minimum and is structured as a Reg D 506(c) offering for accredited investors only. Request the current offering materials below.
Headline: $3.5M to $16B+. Built for the Downside. · Pair: Ad 04
V5 · HNW / Family Office Access "FPA Multifamily is a $16B+ institutional sponsor that has historically served pension funds, endowments, and sovereign LPs, and they are now making room for a limited number of accredited investors and family offices."
Accredited Investors: FPA Multifamily is a $16B+ institutional sponsor that has historically served pension funds, endowments, and sovereign wealth funds as its primary LP base, which means the underwriting discipline, the reporting standards, and the operational infrastructure are built to institutional specifications. They are now making room for a limited number of accredited investors and family offices in the current strategy, which gives you access to the same platform, the same team, and the same four-decade track record that institutional capital has relied on since 1985. The current strategy targets 13 to 17% net IRR over a 3 to 7 year hold with a $100,000 minimum. 15-minute briefing with Investor Relations available for accredited investors who want to see the full offering. Book a call below.
Headline: Institutional Platform. HNW Access. · Pair: Ad 01
V6 · Direct IR Briefing "Briefings with FPA's Investor Relations team are 15 minutes, directly with Hannah Moriarty and the IR team, not a sales deck presentation from a junior analyst or an outsourced call center."
Accredited Investors: Briefings with FPA's Investor Relations team are 15 minutes, directly with the people who manage the investor relationship from first call through capital deployment, not a generalist allocator reading from a pitch deck and not a junior analyst who has never walked one of the properties. You leave that call with a clear breakdown of the current value-add and core-plus strategy, the aggregate track record from 515 realized investments over 40 years, the offering materials if there is fit, and a sharper view of where institutional multifamily sits in 2026. If there is no fit after 15 minutes, you still leave with market intelligence from a team that has been operating in U.S. multifamily continuously since 1985, and that is worth the time on its own. Schedule 15 minutes below.
Headline: 15 Minutes With FPA's IR Team. · Pair: Ad 03
04 Video Script

A 6-minute briefing so Greg only gives the pitch once.

Your founder records this once on camera. It covers the 40-year track record, the three-company platform, and the current strategy. The video sits on the landing page so investors show up to the call already knowing who you are.

5:50
Run-Time
~870
Word Count
6
Beat Structure
1
Speaker
0:00 – 0:20 · Hook
I am Greg Fowler, founder and managing partner of FPA Multifamily. We started in 1985, and forty years later we manage over $16 billion in apartment communities across 40 states and more than 60,000 units. If you are an accredited investor looking at multifamily and you want to understand what forty years of continuous operation actually looks like from the inside, the next six minutes are for you.
0:20 – 1:40 · The Opportunity
American multifamily has always been a durable asset class because housing demand does not disappear in a recession the way retail or office demand can, and rents may pause but they do not collapse. What is different right now is pricing, because interest rates reset the cost of capital in 2022, transaction volume collapsed, and sponsors who bought at 4-cap stabilized yields in 2021 are underwater while sponsors who were disciplined enough to wait are looking at the best acquisition vintage since 2009. Our strategy is the same one that has compounded capital for four decades: acquire well-located Class A and Class B multifamily in growth markets, improve operations through our in-house platform, reposition the asset through renovation, and hold for three to seven years.
1:40 – 3:00 · The Numbers
$16 billion in assets under management today, up from $3.5 million at founding. 60,000 units currently owned across 40 states. 515 realized investments, 805 buildings, and roughly $30 billion in lifetime transaction volume. The current strategy targets 13 to 17% net IRR over a 3 to 7 year hold depending on whether it is core-plus stabilized cash flow or value-add repositioning, with a minimum commitment of $100,000 under Reg D 506(c). Quarterly distributions begin post-stabilization and capital events happen at refinance and at disposition.
3:00 – 4:00 · Integrated Platform
FPA is three companies operating as one. FPA Multifamily is the investment arm that I lead with our CIO Dan Kaplan, where we source, underwrite, and asset-manage every deal. Trinity Property Consultants is our in-house property management company led by Sam Eisenman, and every FPA community is operated by Trinity rather than a third-party vendor with their own P&L. Redwood Construction is our in-house general contractor led by Todd Stark, and every renovation and capital expenditure program is executed by Redwood. Three companies, one team, one set of incentives, and when a property has a problem there is nobody to point at because we own the outcome entirely.
4:00 – 4:45 · Terms
The current strategy is structured as equity investment into a commingled fund or dedicated co-investment vehicle under 506(c) private placement, with a $100,000 minimum, targeted 13 to 17% net IRR, a 3 to 7 year hold, and quarterly distributions after stabilization. Capital preservation comes first, and every deal is structured to survive a 200 basis point rate move or a 10% rent correction without impairment. You will see the full offering materials, financial model, and property-level underwriting on the call.
5:15 – 5:50 · CTA
If this is the kind of allocation that fits your portfolio, if you are accredited and you want genuine national-scale multifamily exposure from a sponsor who has survived and compounded through every cycle since 1985, the next step is a 15-minute call with Hannah Moriarty and our Investor Relations team. We will walk through the current strategy, answer your questions, and if there is fit send you the offering materials immediately. If there is no fit, you still leave that call with a sharper view of U.S. multifamily in 2026, and that is worth the time.
05 Next Step

30 minutes. We walk through it, you tell us what to change.

01

Review the landing page, ads, and scripts together on a call.

02

You tell us what fits FPA Multifamily and what needs to change. We adjust.

03

We plan the video recording and the first 30 days of ads.

30-Min Call
See the deliverables live, give feedback, decide if it makes sense for FPA.
No pitch · You decide
Pick A Time